The Healthline Management Team

Chairman and Chief Executive Officer
West Shell III

In April 2005, West joined the Board of Directors and assumed the role of chairman and CEO of Healthline. Prior to joining Healthline, West served as CEO and president of Sapias, a leading provider of mobile workforce management solutions for large enterprise customers such as Time Warner, ServiceMaster, and Hudson News. From 1997 to 2001, as chairman and CEO of Netcentives, West created one of the most powerful e-marketing companies, managing over 50 million consumer relationships on behalf of more than 200 blue chip customers in 10 countries. Within three years the company was generating over $70 million in revenues. West successfully led an IPO and, during his tenure, raised more than $150 million in private and public funds from leading investors to a $3 billion market capitalization. West earlier co-founded and served as managing partner of Pacific Marketing Group, one of the largest independent marketing agencies on the West coast, which he sold to D'arcy, Masius, Benton and Bowles. West has also held various product management and marketing positions at Atari, Coopervision, Grey Advertising (P&G) and Johnson & Johnson. He currently also serves on the boards of California Trout and the Golden Gate National Parks Conservancy. He is happily married with four children and is an avid kayaker, skier and fly fisherman.

President and COO
Dean Stephens

Dean served four years as CEO and president of Intermap Systems Inc, the company that became Healthline. He converted the original content portal company into a taxonomy-based search engine that today forms the intellectual property foundation for the Healthline platform. Dean was instrumental in gaining early market adoption of this technology into Merck, Tenet Health Systems, and PacifiCare, among others. Prior to Healthline, Dean spent thirteen years at Deloitte Consulting, where he was the partner in charge of the customer relationship management service line for Deloitte’s world-renowned healthcare practice. At Deloitte his clients covered the full spectrum of healthcare and included CIGNA, Kaiser Permanente, the Providence Health System, the VHA, the US Dept. of Health and Human Services, Sutter Health, Regence, Dean Health System, and many Blues plans, medical groups, hospitals, and life science companies. Dean has degrees from Dartmouth College and the University of Washington. Dean and his family enjoy healthy doses of food, wine, and the outdoors.

Chief Technology Officer
Niraj Katwala

Niraj is an experienced software professional who brings 18 years of Internet and Healthcare industry experience to the Healthline executive team. Prior to Healthline, Niraj was a founding member and vice president of Engineering at Entigen Corporation, where he led the development of a search platform for bioinformatics databanks. From 1996 to 1999, Niraj managed critical new product initiatives in Charles Schwab’s Electronic Brokerage and Retail business units serving over 7 million users online. Prior to that, Niraj was a principal for Technology Solutions Company, a management consulting firm, where his clients were Fortune 500 healthcare and product organizations including Pfizer Pharmaceuticals, Benckiser International, Pepsi Cola Corporation and Digital Equipment Corporation. Niraj holds a masters and bachelors in Electrical Engineering from M.S.University, India. He is happily married with two children, and enjoys skiing, learning about world history, and coaching baseball and soccer.

Vice President, Advertising Sales
Joseph Petrosino

Joseph (Joe) joined Healthline Networks as Vice President, Advertising Sales in July, 2008. In this role Petrosino manages Healthline's national ad sales team and is responsible for the growth and strategic development of the new Healthline Media Network. A 20 year ad veteran, Joe joined Healthline from Rodale Inc., where he was eastern advertising director for Prevention magazine and Prevention.com. Prior to Rodale, Joe was the advertising director for Country Home magazine, part of the Meredith Corporation, where his team generated the magazine's highest revenues in its 20 year history. Joe also held sales positions with Walt Disney Company and Grey Advertising. A native New Yorker and graduate of Baruch College, Petrosino lives in New Jersey with his wife and two daughters.

Sr. Vice President, Marketing Services
Bill McGee

In April 2005, Bill joined Healthline as Vice President, Marketing and Sales. Prior to joining Healthline, Bill served as Vice President of Marketing for Savicom, a pioneer in hosted, low-cost email campaign management technology, where he managed all aspects of corporate marketing, marketing communications and product management. From 1990 to 2002, Bill served as Executive VP, Marketing Services for SF Interactive, an interactive marketing services agency, as VP of Marketing for Netcentives, a loyalty marketing e-commerce company that acquired email service provider Post Communications, and as General Manager for Creative Media, an independent media planning and buying agency now owned by Omnicom. It was at Creative Media that Bill began his foray into interactive marketing, winning first-ever online media assignments from Netscape, CondeNet and Barnesandnoble.com in 1996. Bill gained a breadth of traditional advertising and marketing experience working on packaged goods assignments at Ketchum and Foote, Cone & Belding, and has also served in both advertising and product management roles at Microsoft and Atari. Bill holds a B.A. in Economics from the University of California at Santa Barbara. Bill is married and the father of two sons. He resides with his wife Pamela in San Francisco, enjoys participating in triathlons, and vows that "next year" will be the one he swims from Alcatraz without a wetsuit.

Sr. Vice President, Business Development
Christopher Tucher

Chris has over 10 years of experience in the Internet/media industry at such companies as LookSmart and Netscape - shaping business strategy, securing Fortune 50 enterprise customers, and preparing companies for initial public offerings and acquisitions. Chris was previously SVP of Business Development at Radiance Technologies, a large-file data delivery software and service provider. From 1998 to 2001, he was SVP of Business Development at LookSmart, a leading Internet directory and search provider, where he was responsible for building the company’s distribution network. Prior to that, Chris was director of Publishing and Media markets for Netscape. Chris holds an M.B.A. from Harvard and an undergraduate degree from Occidental College. After bouncing around the world - a consultant at Bain & Co. in Germany and France, a newspaper reporter in South Africa - Chris decided that nowhere was the weather better than in his hometown, so he's back in Palo Alto where he lives with his family.

Vice President, Client Services
Katy Henrickson

Katy has worked in and around the health care industry for over ten years and brings experience from leading analyst and consulting firms to Healthline, where she manages the company's growing network of blue chip customers including Aetna, AOL, Ask.com, iVillage, Merck, and US News & World Report. Before coming to Healthline, Katy worked at Forrester Research, a leading industry analyst firm, where she was a senior analyst in the Healthcare & Life Sciences practice. Prior to that, she was employed by Deloitte Consulting for eight years as a manager and senior consultant in its consulting practice, focusing on the health plan and hospital industries.

Katy holds an M.B.A. from Harvard Business School and Bachelor of Arts degree from Wellesley College. When she's not working in San Francisco or New York, you can find Katy skiing at Lake Tahoe, hiking in Marin County, traveling to hidden corners of the world, or simply enjoying the food and wine of Northern California.

Vice President, Finance
Scott Heys

Scott oversees all of the accounting and finance functions at Healthline. Prior to joining the Healthline team, Scott served as the Vice President, Finance at Gentiae Clinical Research. He has also worked as the chief financial officer and chief administrative officer for Wall Street Analytics, Inc. (WSA), a software developer that provides tools to the financial services industry. Prior to joining WSA, Mr. Heys held a number of key positions with the Bank of New York (BNY), including chief financial officer and managing director of BNY Asset Solutions LLC (a wholly owned subsidiary of BNY). In his three plus years with BNY Asset Solutions, Scott built a finance and accounting department, while also taking on responsibility for human resources, property management and investor reporting departments. He also participated in approximately 20 Corporate Trust acquisitions for BNY. Scott has held finance, accounting, and strategic planning positions at Merck-Medco, Woolworth Corporation and Ernst & Young. Scott is a registered C.P.A, who received his M.B.A. in Finance from the Rutgers University and a B.A. in Accounting from Michigan State University. During his spare time, Scott enjoys traveling, skiing, golfing and enjoying eclectic cuisine and fine wine.

Vice President, Business Development
Rich Kreisman

Rich Kreisman is responsible for creating Healthline's partnerships with health information providers and other media companies who wish to leverage the Healthline search, navigation and content platform to reach consumers on the Web.

An Internet and information industry veteran, Rich has worked in the professional and consumer online content world for more than more 20 years. He has served as VP-Business Development at HighBeam Research, iSyndicate and Thomson Gale/Information Access. At all three companies, Rich developed both inbound and outbound content licensing and distribution partnerships.

A trained journalist, Rich began his working career as a reporter and editor at Advertising Age, Business Week and INC. Magazine. He graduated from Northwestern University's Medill School of Journalism, Evanston, IL. Rich lives in San Francisco's Noe Valley neighborhood and is frequently found walking Franny (the Famous Wonderdog) and drinking Peet's coffee.

Board of Directors

West Shell III, Chairman and CEO
David Carlick, Managing Director, VantagePoint Venture Partners
Richard Harroch, Managing Director, VantagePoint Venture Partners
Beth Comstock, SVP and CMO, GE
Paul Sheils, Managing Partner, Silverado Health Partners, LLC
Richard H. Carmona, M.D., M.P.H., FACS, 17th Surgeon General of the United States (2002-2006), Vice Chairman of Canyon Ranch and President of Canyon Ranch Institute.