About Healthline

As consumers increasingly migrate online to self-manage their health, more companies are realizing the importance of delivering rich, contextually relevant health information to help their customers make better decisions. Healthline Networks powers intelligent health search, advertising and content services to a growing network of publishers, advertisers, destination sites and health plans.

Healthline's medical expertise and technical product portfolio is derived from a consumer healthcare taxonomy that was developed in conjunction with physicians and is maintained today by a team of medical informatics specialists. The taxonomy (or "classification") consists of a terminology database of over one million medical terms and consumer-friendly synonyms, as well as 250,000 medical concepts that include diseases, conditions, causes, symptoms, diagnoses, treatments and other medically relevant attributes. The taxonomy gives unparalleled structure and organization to health-related information by defining and specifying interrelationships and properties, and is why Healthline is the Internet Site Doctors Prescribe Most.®

Today Healthline's product portfolio is used by leading consumer media brands such as AARP, AOL, Health.com, iVillage's Your Total Health and UnitedHealth Group's myOptumHealth to deliver comprehensive online health search results, enabling consumers to quickly and easily get the most contextually relevant information. Healthline also helps medical publishers such as ADAM, Gale Cengage and StayWell simultaneously enrich their content, increase distribution and improve monetization with no additional effort on their part. For leading health plans such as Aetna, Healthline connects medical data and patient information to offer consumers richer, personalized health information while lowering the plan's cost of service.

The Healthline Media Network is the only advertising network to leverage HealthSTAT, a contextual ad targeting technology that broadens condition-specific reach for health advertisers and improves monetization for publishers. Healthline HealthSTAT utilizes Medically Guided™ semantic search technology to understand medical terms, synonyms and relationships within the health content on a partner's Web page, uncovering a deeper set of contextually relevant advertising opportunities than any other network. The technology has the medical expertise to customize pharmaceutical campaigns, ensuring they adhere to clients' specific regulations or marketing objectives, and can recognize and deliver ads against new health content in real time. For information about Healthline Advertising, please refer to the Healthline Media Kit.

Healthline was founded in 1999 as YourDoctor.com and was re-launched as Healthline Networks in 2005. With offices in San Francisco, New York and Chicago, Healthline is backed by Aetna, GE/NBCU, JHK InvestmentsLLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners.

The Healthline Product Suite

Healthline Networks licenses Search, Navigation, Clinical Applications and Health Content to partners and developers. Some of Healthline's Network Partners utilize the full Healthline Decision Support Platform (all products), while others pick and choose specific products (e.g. HealthSTAT, Symptom Search, Drug Search, Treatment Search, Licensed Content, General Health Search, etc.).

Health Search & Navigation

Healthline provides powerful concept-based search (in contrast with full-text search) based on its Semantic Taxonomy. The company's Medically Guided Search platform crawls, indexes and presents clinically accurate search results that can be drawn from a customer's database of health information and/or library of health content or from licensed medical reference content that Healthline makes available for redistribution (Site Search); and from the Healthline HealthWeb, a filtered set of more than 200,000 consumer health public web sites (Web Search).

Healthline's Semantic Taxonomy also powers unique navigation products, which help consumers move around health content and resources to maximize their research efforts rather than being constrained by the 'silos' imposed by the content in its native form.

• HealthMap® Tools - unique visual navigation tools that display a disease or condition and all of the related concepts to help more consumers from search to discovery.
• HealthLinks allows consumers to hyperlink from any health concept to other relevant/related health content or resources from within the text of any article. The hyperlinks are created automatically in a pre-publishing process using Healthline's Semantic Taxonomy.
• HealthAnswers are smart answers for health - link-laden search results that take users to highly relevant information and resources based on their search queries.

Clinical Applications

Healthline Networks has extended its health search technology services to include specialized search applications for symptoms and medications. These Clinical Applications are also available for license to developers, advertising partners and systems integrators:

• Symptom Search - intelligently connecting symptom groups to diseases/conditions ranked on prevalence in the population.
• Drug Search - alerting the user to interactions & contraindications among prescribed medications, OTC medications, alternative therapies, and food.

Authoritative Medical Reference Content

Healthline Networks offers its original health content, the HealthExpert Health Forums, as well as physician-reviewed content, health tools and videos from more than 20 leading medical reference publishers and media partners, including A.D.A.M., GALE Cengage Learning, Cerner Multum, NBC Universal, StayWell, Harvard Health Publications, Reed Elsevier and more. Much of this content is available for redistribution to Healthline partners.